How B Corps Are Changing the Way We Do Business

Bye, Profit-At-All-Costs. Hello, Purpose-Driven Workplaces.

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The way we do business is shifting. Consumers care more than ever about where their money goes. TikTok and Instagram videos like this went viral when Target and other major corporations rolled back their DEI initiatives. Corporate integrity doesn’t stop with consumers; employees want to work for companies that align with their values. And the old “profits over people” model? It’s looking real outdated.

That’s where B Corps come in—leading the charge in rethinking what it means to be a successful business. 

How B Corps Are Changing the Game

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🔥 They’re prioritizing sustainability.

B Corps are actively reducing waste, cutting carbon footprints, and making responsible sourcing a must—because profit shouldn’t come at the planet’s expense. ZaaS offers virtual well-being sessions to reduce carbon footprint, and custom on-site sessions on request. Our Desk Yoga series doesn’t require equipment or change of clothes, reducing the materials needed to practice yoga. 

🔥 They’re making workplaces better.

B Corps ensure fair pay, benefits, and ethical treatment—not just for employees but for everyone they do business with. When our team looks for a new vendor, we optimize for price, social impact, and business values. We look within the B Corp directory and ask our broader network of colleagues, advisors, and clients. 

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🔥 They’re proving that doing good = good business.

Spoiler: People want to buy from companies that care. Studies show that consumers are 4 times more likely to purchase from businesses that prioritize social and environmental impact. For every class we teach, we donate a meal to a child in need through our Teach One, Feed One program. Employees feel good about coming to class because they are not only benefiting themselves, but their attendance gives back to the community. 

At ZaaS, we believe that workplace wellness should be accessible, impactful, and ethical. We’re changing the way companies take care of their teams—and we’re proud to be part of a movement that’s redefining success in business.